Up There Athletics x Adidas

Australian Retail, envelope pushers Up There Athletics teamed up with Adidas for the drop of a new marathon super shoe, The Adizero Adios 3 Pro. Inspired by the Berlin Marathon and of course the complimentary night life, this triple black colour way is stealthy, cool and very slick. The team from Up There tasked us with making a suite of launch videos and assets that compliment the vibe of the shoe while making it look fast and touching on performance as well.

Our good mate Will Lobb, wrote and recorded the music bed and Steph Yin of Yin Laboratory whipped up some crazy neon green graphics. Put it all together and you might just get into Berghain.

Of course we have to mention the wollongong based athletes we sourced to be the talent. Dylan Gall, Phoebe Evans and Josh all brought their a game with their unique styles and speedy track work.