Ugly Fish “Eyes on the Prize” TVC

If you’re into fishin’, truckin’, boatin’, buildin’ chances are you know about Ugly Fish. The iconic Australian sunglasses brand asked us to create a commercial to be aired on TV during the State of Origin. The mission was to announce the release of prescription sunnies send a reminder that if you’re wearing your Uglies you can stay focused on a day of fishing (or whatever else you love doing).

For this project we provided; Video direction, cinematography, equipment, post production, colour grading, audio recording, VFX and motion graphics.

Below are some of our favourite video frames from this project, as well as BTS stills provided.