Attaquer Race 2024 Re-Launch Campaign

Attaquer is a brand that’s always pushing the boundaries. Whether it be in their tech, brand, design or content. So when these long time mates and collaborators of ours came to us to help with the new Race video and photography campaign we knew we had to follow suit and get out of our comfort zones. This new line of kit is fast, innovative and bold so we tailored the campaign to match.

Along with the hero campaign, we created a suite of e-comm video assets to sit on the Attaquer website and go out in other collateral. The format for these was clean, simple shots that showed the technical details of the fabrics and garment constructions. We shot all these assets in our studio to ensure the lighting was right, the products looked premium and the key messages were captured. We even got to add a bit of rain for the

On this project we handled:

Concepting and pre-production, direction, cinematography, photography, edit, colour grade, motion graphics and audio editing.

We have collected some of our favourite frames below.